• Startsmart Living A’dam, NL


Bureau Fraai made the design concept for 24 high-end compact lofts on 2 former office floors in a characteristic 60’s mixed-use block of Dutch functionalist Piet Zanstra. The casco transformation was done by BNLA architecten. These high-end compact loft apartments for young professionals are part of the StartSmart-living concept developed by Nobillon Vastgoed. As an addition to the lofts, part of the concept is to also provide spaces for the inhabitants to meet and connect. This originates from the believe that a healthy social-life is essential for a high quality-of-life. According to these principles Bureau Fraai also designed the communal spaces as the staircase, hallways and the lobby on the ground floor as an extended part of one’s loft.

Focus of the main design concept for the lofts is the introduction of a 3D interior object containing a kitchen, a bathroom, storage space and a mezzanine with a double bed. The quality of the raw concrete structure of the existing building contrasts with the refined wooden interior objects. The co-existence of these different materials and textures captures the past and the present into a harmonic design which is both industrial and luxurious.

status: completed October 2018
client: Nobillon Vastgoed
interior architect: Bureau Fraai
casco architect: BNLA architecten
casco contractor: Cooper projectrealisatie
interior builder: Schröder interieurs
location: Amsterdam West (The Netherlands)
Fotographer: Studio de Nooyer (photo’s 1-4, 6-12)